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Marketing of
FindVacationRentals.com |
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What are the current website
stats for FindVacationRentals.com? |
- 10,000 - 11,000 unique users
visit FindVacationRentals.com each day.
- Our website generates 500-600 email inquiries daily from potential
renters. |
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What is
FindVacationRentals.com marketing plan to promote my vacation rental? |
1) Search Engine Optimization.
We have hired a national Search
Engine Optimization firm to handle all of our search engine positioning.
Each search engine has its own unique set of rules for ranking a Web page.
And they often change their rules and criteria without warning.
The SEO firm studies and monitors the search engines constantly. They
keep our website optimized so we attain and keep the highest search engine
positioning possible, even when the rules keep changing.
2) Pay-Per-Click Advertising
Pay-Per-Click advertising enables FindVacationRentals.com to list our site
at the top of search engine results by purchasing targeted keywords a
searcher would enter when searching for vacation rentals.
FindVacationRentals.com has purchased thousands of targeted keywords on all
of the major search engines to drive targeted traffic to our website looking
for vacation rental accommodations. Some of the Pay-Per-Click outlets we use
to promote our FindVacationRentals.com website are:
-Google
-Overture (Results appear on Yahoo, MSN, Lycos, Infospace, Ask Jeeves, CNN
and Alta Vista)
-Overture UK
-FindWhat.com
-AskJeeves.com
-7Search.com
-Espotting.com
-Looksmart.com
-GoClick.com
-Epilot.com
3) Google Ad Words Sponsorships
Similar to Pay-Per-Click advertising but purchased keywords appear in
Sponsored Links boxes on search result pages. Google is the world’s largest
search engine and receives over 150 million searches everyday. Google Ad
Words results also appear on AOL.com search results.
4) Link Partnerships
FindVacationRentals.com has formed link partnerships with several other
travel related websites to be their source for vacation rental
accommodations.
5) Weekly Newsletters
FindVacationRentals.com emails a mailing list of over 10,000 potential
renters who have requested to receive our weekly newsletter. Our newsletter
provides potential renters with news on the vacation rental industry along
with featured vacation rentals, vacation destinations, and Owner’s Specials
available on our website. |
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